News

Celebrity Loop and Vimation Partner to Launch the Celebrity Interactive Media Channel – A Next Generation Interactive Video and Rich Media Player for Online Premium Content

Ensures Complete Content Control; Features Integrated and Viral Sponsorship Opportunities, Dynamic Search Engine Optimization for Flash Video

HOLLYWOOD, Calif., Feb. 19, 2009 - Celebrity Loop, a comprehensive web design and development firm specializing in the tracking and managing of celebrity online digital content, and Vimation, creators of the Video Interactive Media (VIM) Platform and leaders in interactive video, have partnered to create the Celebrity Interactive Media Channel, an interactive video and rich media player for premium online content.

The Celebrity Interactive Media Channel solves challenges facing celebrities and premium content online today. It allows the celebrity to maintain control of their content online, creates an engaging interactive video experience for the fans and allows brands to sponsor the content.

Alyssa Milano, [www.alyssa.com], Mel B, of the Spice Girls, [www.officialmelaniebrown.com], and Justin Berfield’s, actor/producer best known for the show “Malcom in the Middle”, new book, “Generation Fear,” published by Harper Collins, [player/site in final development] are the initial celebrities using the Celebrity Interactive Media Channel player, with a number of others preparing to start participating.

The player, using Vimation’s VIM Platform, lets fans interact directly with celebrity video and rich media content so they can engage with bonus content, slide-out videos, image galleries, biographical information and mini features. This interactive video capability enables the content owner to aggregate content to provide an enhanced video experience for fans to engage with content they are interested in.

Lin Milano, chief executive officer of Celebrity Loop, said, “Throughout my fifteen plus years in digital media and internet management I have been working to give celebrities a place to engage and grow their fan base with content driven web sites.” Milano added, “The Celebrity Interactive Media Channel’s value is the bountiful user interaction, keeping users attention for a longer period of time compared to a run-of-the-mill official site, not to mention the noted increase in repeat visits as well.”

“Brands interested in aligning themselves with the celebrity’s personal content have the ability to sponsor the content through innovative sponsorship vehicles built into this new Celebrity Interactive Media Channel player,” said David Hemingway, chief executive officer of Vimation. “Some of the examples include actionable product placement where users can click on a product in a video for more information, direct celebrity endorsement within online content, user-initiated slide-out video, and autograph sessions where fans chat with the celebrity.” Hemingway also cited how brands are able to sponsor a celebrity viral video from the player everywhere it is shared online. A portion of all sponsorship revenue will be donated to the celebrity’s charity of choice.

Dynamic search engine optimization for the celebrity video content is another key feature of the Celebrity Interactive Media Channel. This important feature allows all of the celebrity content to be visible to the search engines.

“We are excited about the Celebrity Interactive Media Channel and working with Celebrity Loop. It will allow celebrities to now take control of their content online and create an engaging environment for their fans with the amount of interactivity built into the player. It is a win-win for everyone,” Hemingway said.

About Celebrity Loop

Celebrity Loop is powered by a comprehensive design and development team that constructs multi-functional web sites catering to the specific needs of each and every client. As the largest online celebrity community, Celebrity Loop attracts in excess of 1 million unique visitors each and every month. Celebrity Loop’s management has accumulated more than 15 years of direct experience successfully marketing and managing the careers or major Hollywood personalities. Understanding the specific needs and concerns of celebrities, including proactive message board moderation, dealing with online bullies and coordinating with security professionals to eliminate stalkers is what has made Celebrity Loop a success as the only reputable celebrity network available today.

About Vimation, Inc.

Vimation is a video interactive media firm that has developed VIM® ,an enterprise-level, interactive video platform that enables consumers to lean forward and interact directly with a video to navigate, shop or ‘drill-down’ to obtain more information. The VIM Platform captures real-time reporting data and can individually target users by dynamically displaying the most relevant content available based on a profile, history or location. Publishers, brands and advertisers are now able to create an enhanced three-dimensional video environment and user experience that is interactive, dynamic and relevant to further engage the consumer. The VIM Platform does not require a website redesign and seamlessly integrates into an existing website and connects to any existing e-commerce or back-end data base.

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Contacts:
Mark Boyer
For Vimation, Inc.
mark@boyersyn.com
+1-310-229-5956