NEWPORT BEACH, Calif., Aug. 20, 2008 - Vimation, Inc., creators of the Video Interactive Media (VIM) Platform and leaders in the interactive video, today announced it has been selected by SeenON!, the leader in shopping enabled entertainment for television shows, movies, sports and music videos, to leverage the VIM Platform for premium video shopping campaigns.
SeenON!'s Shopisodes™ enable entertainment properties and content creators to monetize video by selling products integrated into programming. Shopisodes™ allow consumers to connect with and purchase products directly from the content stream. With Vimation's VIM Platform, its flexibility and powerful functionality, SeenON!'s Shopisodes will ensure end-users and advertisers an enhanced rich media and commerce experience.
Vimation is a video interactive media firm that has developed VIM® ,an enterprise-level, interactive video platform that enables consumers to lean forward and interact directly with a video to navigate, shop or 'drill-down' to obtain more information. The VIM Platform captures real-time reporting data and can individually target users by dynamically displaying the most relevant content available based on a profile, history or location. Publishers, brands and advertisers are now able to create an enhanced three-dimensional video environment and user experience that is interactive, dynamic and relevant to further engage the consumer. The VIM Platform does not require a website redesign and seamlessly integrates into an existing website and connects to any existing e-commerce or back-end data base.