News Launches New Car Video Buying Guides

Interactive Video Technology Offers Consumers a Compelling Car Buying Experience

Costa Mesa , CA - October 29, 2007 –, a leading vehicle pricing and information website, today announced the launch of New Car Video Buying Guides at the company’s website The buying guides available at feature interactive video technology to assist consumers with their new car buying research by offering educational information for all types of vehicles, including Hybrids, Convertibles, Sedans, SUVs, Minivans and Trucks – in full-color video, complete with narration.

In addition to category-specific information, the video buying guides offer users insight into all types of new car subject matter, including Pricing, Passenger Capacity and Comfort, Fuel Economy, Safety Features and Ratings, Reliability, Styling and Design – even Cargo Capacity. Included in this information are Power Circle Ratings which provide consumers with the ability to compare models across all segments.

What’s more, the Video Buying Guide player is equipped with a Top Vehicles List so users can save and research their favorite vehicles from that list, including accessing new car reviews, comparing their favorites side-by-side with competitive makes and models, viewing interior and exterior photos and 360-degree views – and the ability to submit a new car purchase request to a local dealer.

“When it comes to buying a car, today’s consumers expect a broad range of new car resources at their fingertips,” said Don Christy, Jr., President and CEO, “ is a full scale vehicle buying, selling, owning and research resource and the addition of our New Car Video Buying Guides is simply another resource for new car shoppers. Information is power and we want our visitors to be as empowered as much as possible when it comes to the new car buying process.”

The New Car Video Buying Guides available at are produced by Vehix, an automotive research and shopping portal that specializes in digital video content for multiple platforms, including the Internet, cable television, on-demand and mobile devices.

The interactive video technology powering the New Car Video Buying Guides comes from VIMATION, a company that specializes in providing consumers with the ability to directly engage with video to navigate, shop and browse content, while providing brands, publishers and advertisers with a dynamic, online marketing platform. This interactive video platform is known as VIM.

Visitors to can access these informative videos by clicking on the New Car Buying Guide Videos link in the New Cars section of the home page at


N.A.D.A. Appraisal Guides ( is the world’s largest publisher of vehicle pricing and specification information for new and used cars, trucks, vans, and SUVs, as well as van conversions, limousines, classic and collectible cars, boats, RVs, motorcycles, snowmobiles, personal watercraft and manufactured housing. The company’s consumer website, (, offers a variety of new and used vehicle services in addition to valuation information. Throughout its 74-year history, N.A.D.A. Appraisal Guides has earned the reputation as the recognized authority for vehicle valuations. Its website,, is the most comprehensive vehicle information resource on the Internet today.