Vehix Launches 2007 Interactive Online Buyer Guides Powered by and Featuring Vimation’s Interactive Video Technology

Clickable Video Technology Puts Car Buyer and Shopper in Control

Newport Beach, CA - March 28, 2007 – Vehix has launched its 2007 online auto buyer guides incorporating interactive video technology to make new car shopping and buying easier and more fun. With Vimation's VIM® technology, users have a more integrated experience expanding on the video itself to actively search for the information about specific automobiles of choice and save them for future reference, instead of just passively watching a video that is made available to them.

“It’s our goal to provide consumers quality content for every stage in the car buying process. It’s not just about selling cars – it’s about sharing powerful information. This is why we’re proud to introduce the auto industry’s only video buying guides powered by VIM and by data, such as the Power Circle Ratings, from J.D. Power and Associates, a trusted authority in customer satisfaction and vehicle quality,” said Derek Mattsson, chief executive officer, Vehix.

The video guides have new car reviews of more than 250 vehicles in 10 categories, including Coupes, Convertibles, Hybrids, Luxury, Vans, Sedans, Sports Cars, SUVs, Wagons, and Trucks. They are available online at,, and via Video on Demand from select cable television providers.

Vimation’s technology enables the Buying Guide videos to become an enhanced interactive presentation allowing the viewer to select individual chapters in each Guide, interact with the video to obtain key data and create a personal vehicle favorites list to research in more depth.

David Hemingway, chief executive officer, Vimation, explained that the ability to interact directly with the video allows users to be more emotionally involved in the process of gathering information, and makes their online experiences more entertaining and rich. “Our VIM technology gives consumers control of the process of searching for the information they want through the video experience itself, which is very compelling in the automotive sector. Our technology also provides marketers with real-time data to help them target website visitors individually and to dynamically pull content based on each user’s profile and history.”

Peter Marlow, vice president of corporate communications and consumer development at J.D. Power and Associates, said that the clickable video buying guides present’s data in a way that’s useful and meaningful to consumers. “We’re pleased to team with Vehix and Vimation to present information in a new way that gives consumers the information they want, when they want it, in a rich media format,” he said.

About Vimation, Inc.

Vimation, Inc., located in Newport Beach, Calif., is a video interactive media company, which has developed a unique technology for online videos that allows users to interact directly with high quality video while they navigate, browse, and shop online. Vimation’s interactive video solutions are based on Flash technology and do not require website redesign. This technology encourages users to search actively for the information they need, while providing real time data to the marketers, in turn helping to make website content more targeted and appealing.

About Vehix, Inc. launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. provides objective third-party information along with best-in-class research tools. provides a platform for both Private and Professional automotive sellers to showcase their vehicles to a broad national audience. has been designed to provide a truly one-stop automotive shopping experience. Vehix has developed a unique marketing relationship with the largest cable television companies in the nation that has helped spur the growth of the site. Today, Vehix represents more than 1,500 auto dealers in over 60 markets, hosting a real-time, online inventory of new and used vehicles. is one of the most trafficked automotive resource websites on the Internet. It helps hundreds of thousands of individuals find the car of their dreams.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.