Case Studies

Lincoln (automotive)

Lincoln hired Vimation to enable multiple video-in-videos to be available through a 30 second commercial that gives an interactive “Behind the Scenes” look at the commercial. The goal of this presentation was to show the relationship the brand has with the audiences community and lifestyle. In this case, consumers get a great deal of insight with the commentary of the directors, actors and musicians as well as the stories behind the sites they chose to film at, all of which are historically significant. The interaction rates and engagement were phenomenal.