Active Mail Order (ecommerce)
Active Mailorder, one of the largest premier sources for skate equipment and apparel, partnered Vimation in integrate and interactive video solution using the VIM Platform. When visiting Active Mailorder’s PRO’ section on their website, users have the opportunity to click on the skate equipment the PRO is using or apparel the PRO is wearing in the video and buy each product right from that page. Users can browse and buy the skateboard deck, wheels, shoes or pants each PRO is using in their respective video. This example illustrates how a company can take advantage of endorsements, sponsorships or events by turning the related video into a direct sales tool online to sell products associated with the sponsorship. It brings an emotional aspect to the online commerce and creates a new way to merchandise products to customers.